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Message: [QUOTE="OttoForLife, post: 26158, member: 102"] If it's being done on a few levels, then there is a ton of failure happening. The marketer in me says giving kids free tickets is actually the wrong idea. Younger consumers are drawn to things that are cool and hip. They want to brag on facebook and twitter about the view they had for a concert or how they were one of the lucky ones to win something . Giving everyone comp seats means the value of being at the game in the student section is worthless, and students will pick up on that fast. You think they leave games early now. Wait until the tickets were handed out like bids to the uncool frat. I'm not advocating for the opposite - shrinking the student section to make it more competitve. Rather, the AD needs to get creative and invest $ in making the Dome a place kids want to be and to brag about to their friends. Putting Otto's face on a shirt ain't cutting it. [/QUOTE]