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Message: [QUOTE="Horn88, post: 3108624, member: 7087"] Part of it is school and part of it is the hype and culture around the program. Nobody thought it was "cool" to go play for Billy Gillespie. Going to UK and playing for Cal with Drake hanging around the program and all the NBA guys coming back and the program's swag makes Kentucky a cool place to go play. Duke was viewed as lame and corny by guys until Kyrie and Coach K leveraging team USA changed that. Now perception around them has changed and they can appeal to a different type of kid than they did 10 years ago. I think they definitely give impermissible benefits to recruits but that doesn't explain it all. Basically nobody is clean but kids still have to want to play for you though and choose to join your program over others that are offering the same benefits. [/QUOTE]