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[QUOTE="Zelda Zonk, post: 2839933, member: 966"]
I don't know what you mean by "ordaining them." They obviously talk about that which is at the top of the 'industry,' like any other media device. "Royalty?" I dunno. They kinda 'are,' if there's any such thing. We like to think Syracuse is an "elite" program historically. What's the difference?

I do, absolutely, agree with you about having a problem with ad campaigns featuring a school. I ranted about the Duke/Lebron commercial last year ad infinitum. An unfair advantage. But, that's not ESPN. That's Nike, and apparently, it's legal and within NCAA rules. I think that should be changed, but your fight is with the NCAA, not ESPN for airing the ad. ESPN airs what makes ESPN money. Period. And when a premier program struggles, they talk about it a lot, too. The higher they fly, the farther they fall. It's just a fact that no one wants to hear about Gonzaga or Buffalo. They don't have 'name brand' players, or an exciting history. It takes a lot of time and consistent results to build the latter. ESPN doesn't invest in that. It just capitalizes on it.

Your argument sorta reminds me of the 'gangster rap' argument from the late 80s. The media was saying hiphop encouraged gang violence. Rappers were saying they were just reflections of their environments. You're saying ESPN creates the imbalance. The argument can be made that ESPN just reflects/exploits it.
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