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Message: [QUOTE="Millhouse, post: 369794, member: 78"] everything in the column comes from Thinking Fast and Slow (Kahneman) which anyone who is hung up on why coaches punt so much would probably like (even though it's not about football, it explains it) [url]http://www.slate.com/articles/sports/sports_nut/features/2012/nfl_2012/week_4/ron_rivera_panthers_the_two_fallacies_that_explain_why_nfl_coaches_punt_on_fourth_down_.html[/url] the thing that he's not talking about in this article is that typically, people who learn about their irrationality, fix it. but most coaches choose to ignore it - I think that has a lot to do with signalling which tribe they belong to - the tough meathead tribe or the sniveling book reading rational twerp tribe. so much of their coaching ascent comes from conforming to the norms of overgrown concussed ogres, they're not willing to abandon that tribe [/QUOTE]