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[QUOTE="kyleslamb, post: 27678, member: 895"]
Yes, I did say that because Fox didn't agree to pay all that money to lose Texas A&M and then another 20% of the conference markets in one fell swoop. As I said... it's very likely Fox would at very least void the contract and attempt to renegotiate. The end result is of that happening (Fox voiding the contract and renegotiating a new one) could wind up being the breakup of the Big 12 for good. I stick behind that.

They're meaningful television markets when they comprise 1/5 of an entire conference. I think I made that position pretty clear why I think they're important. If we're talking about a 12-team Big 12 with Nebraska, Colorado and Texas A&M staying afloat... sure, they're not as big a loss. But when you're talking 20% of the entire remaining footprint, that's nothing to sneeze at.

KC and STL do pretty well as markets for ratings. In the 56 metered markets the last few years, they've rated in the upper half of markets for bowl and NCAA Tournament ratings. Given they are professional-size, top-30 markets, that's still a fairly big deal. New York City, on the contrary, is constantly in the bottom 3 of all metered markets in college sports ratings. Now of course NYC is an aggregate market in that it's so big, even a small rating is bigger than a large rating in most markets. But the point here is not that KC or STL are better markets, just that they're pro size markets that do fairly well for college sports. And when it's 20% of an entire conference footprint, losing them is not exactly small potatoes.
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