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Message: [QUOTE="texascpa, post: 1411661, member: 468"] I'm an accountant and so, by nature, I tend to look at life events through a cost prism. That said, even I know when it may make more sense to eat some cost to make others happy. Texas' AD, Steve Patterson, apparently hasn't learned that lesson, or more likely, doesn't care: [URL]http://www.. . . . . .com/college/texas/story/1556266-hd-exclusive-ad-patterson-facing-heat[/URL] (replace the w with a u in scowt) One exerpt I found particularly interesting: [I]* Sources said football coach Charlie Strong, who saw his and his coaching staff’s personal ticket allotment cut from eight to four last year, fought to increase the salaries of his eight quality control coaches from $24,000 to $50,000 after last season. Texas has the lowest salaries in the Big 12 for its quality control coaches – even behind last-place football finisher Kansas ($45,000). Strong’s request was denied by Patterson, and six of Texas’ eight quality control coaches who had built relationships with the rest of the staff, left to find better paying jobs, the sources said. [/I] Apparently, team travel and personal ticket perks have been slashed, as well. I wonder how long Charlie Strong will want to work under those conditions. I also found this very telling. Is this a sign of things to come at other universities: [I]When Hank was asked about the cost-cutting, he said the landscape of college athletics is changing rapidly. Texas is anticipating an estimated $10 million per year increase in expenses beginning in 2015-16 to provide UT’s 500 scholarship student-athletes “full cost of attendance” increases in financial aid as well as stipends for the use of their image and likeness in marketing by the school.[/I] The extra cost for full cost of attendance has to come from some where. Does it come at the expense of non-athletes? [/QUOTE]

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