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Message: [QUOTE="teamco, post: 5014792, member: 4245"] Considering we have one of the best communications school in the nation you would think we know how to better manage the news and messaging around stories like Boeheim's firing/retirement/whatever-that-was, or the NIT turn-down by us/by them/whatever-it-was, or some of the mid-season team and/or locker-room drama. But it seems like news releases on these stories came out incomplete and confused, followed by cleanup after the fact requiring additional communications. Sports is typically a spectator event. People care about the teams they root for. They want to know what is going on. In this age of instant and pervasive social media we need to do a much better job of messaging, from the get-go, when we are in the news. And, to borrow from crisis management, it is best to communicate early, clear, and honest information. That is how you build trust and brand. Embrace the fact that folks care and want to know. [/QUOTE]