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[QUOTE="teamco, post: 5015780, member: 4245"]
Since I see there were several responses to my brand management and social media post let me elucidate . . . and the irony of having to clarify given what I said is not lost on me.

My comment was strictly addressing our poor record of communicating with the outside world on sport stories like Boehiem's retirement/firing, suspensions during the season, or dismissing a player mid-season, or whether we were invited to the NIT, or refused an invitation, etc.

As for the heavy lifting in building a program and its brand, I am a strict Al Davis acolyte, "Just win, baby." Winning does paper over a lot of sins, but we are not winning. And that is made worse by the fact that we are not communicating well, either. A deadly combo for a programs image.

That said, the intended point of my comment was, in this day and age of social media something can go viral in an instant so brand management necessarily has to pay close attention to things like X, IG, and podcasts. It was not meant to imply that competent social media management is the primary tool for building a sports programs brand. Winning will always be first and foremost.
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