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[QUOTE="Cuse181, post: 4787783, member: 8295"]
I can try to dig up some links around this but they did try both of these in the early-to-mid 2000s and it didn't really work. Small increases in the number of watchers isn't super important honestly (i mean it is if you're talking millions but, marginal gains here and there don't provide much value). Beyond that, actual engagement didn't improve with fewer commercials and companies were not willing to spend nearly as much on a side-bar as a full screen commercial (not getting full attention is essentially viewed as worthless.)

There has been some resurgence around the prospect of 'personalized' ad-insertion on the part of cable providers, which is essentially taking the subscribers individual information and inserting commercials that are specifically relevant to their household (you and your neighbor would see entirely different commercials). It has worked pretty well on the digital platforms (that why facebook makes what they do) but that is expensive to test and as the linear medium dies cable providers lose their insights. Granted, fears of privacy issues has complicated these efforts.
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