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Message: [QUOTE="Cusefan95, post: 4788903, member: 173"] I’ve had NJ Devils season tickets for years. Since the new ownership group bought the team in 2013, they have tried about 18 billion things to “market” the team. But the team was generally terrible, so while those things moved the needle a little it wasn’t a massive attendance uptick. Last year the team was unexpectedly good, and a lot of people expect them to challenge for the Stanley Cup this year. Season tickets increased by the greatest number in team history this year, and about half the games it’s effectively impossible to find tickets for - winning is the best form of marketing possible. (Just looking at annual attendance for the last 20 years, I’d say “marketing” had no discernible impact at all). Another example is the Florida Panthers - usually one of the worst teams for attendance in the NHL, they made the Stanley Cup finals last year and are suddenly a tough ticket many nights. “Marketing” did squat for attendance; winning did a lot for it. Honestly Syracuse has screwed this up in every possible way though. The time to build the traditions that might have helped keep fans coming even when the team struggled was the 80s/90s, but instead of putting any effort into that the BOT allowed the athletic department revenues to be plundered. Then when the team started losing and attendance dropped, then they started to try marketing efforts - that was just putting lipstick on a pig which irritated fans even more. Insulting fans by telling them to get a life didn’t help, and ideally “tough times” are four win seasons not 1 win seasons. At this point I generally roll my eyes at any “marketing” idea for Syracuse football - if the team can’t at least make bowl games and be competitive in games they lose, that stuff is still just lipstick on a pig. There is absolutely no reason to think “marketing” a 6 or 7 win team that gets blown out in the losses will have a positive impact on attendance. People are fair weather, they will show up if Syracuse starts to win more and at least not be embarrassed in losses. So I agree that is the only secret sauce here. [/QUOTE]

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