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Message: [QUOTE="kingtidge, post: 5731354, member: 994"] Motivation and cultural shift... You gotta sell it. "Your AAU days are over. This is D1 Power-4 bball and EVERYONE is good. You can slide by on your athleticism alone anymore. Elite strength and conditioning gives you an edge... You need that edge... You gotta WANT that edge. You gotta work for that edge... You gotta push each other to get that edge and hold on to it. You will succeed with or fail without that edge..." yada yada... How are teams like Houston doing it and getting their players motivated and bought in on S&C and measuring and making gains?? They would be a great case study... [/QUOTE]