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Message: [QUOTE="Consigliere, post: 5221918, member: 559"] ALL of those seats were sold and unused. Going back a few years the department found that the renewal rate among students dropped precipitously from freshman to soph, junior and senior years, To counteract that they instituted a program where an incoming freshman could pay for three years up front and essentially get the fourth free. At the time it was a savvy move to increase revenue with a surplus of inventory available. I asked about redemption rates - percentage of sold student tickets that are being regularly used and found this is certainly an issue. Tactically it really hasn't been an issue since we have yet to sell out a game with the new seating, but if the program continues on a positive trajectory something will need to be done. And I have been told there is a strong probability that things may be tweaked for the games bookending Thanksgiving if the demand is there. [/QUOTE]