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[QUOTE="llandz, post: 2348945, member: 1679"]
So, Yes, this was our first ever 24 hour campaign, and they did a really good job on the first one. This campaign goal was specifically not meant to target high net worth donors, but to increase the numbers that donate. Part of this push is to increase our rankings. 5% of college rankings are derived from how many people give to a college. They feel that in the past there was no effort given to encouraging lower donation amounts. That was part the goal of the 24 hour campaign. Those of us who worked as ambassadors of this campaign were told to push even $10 donations, just to get people to donate. There was one large matching donor. They are better off going after the major donors on a one to one basis. This campaign was also to get many into the habit of making at least one donation a year. As our national alumni president tweeted out about pushing a $20 donation, hey you spend so much more than that a week on Starbucks. 
Also, if they do anything, it will only be paypal. It has taken pulling teeth to even get them to consider paypal. So one thing for now, and paypal is the goal.
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