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Message: [QUOTE="K Otto XLIV, post: 1480710"] Another mistake in the pricing is the face value for STHs. If your STs cost $210 for the season, it is a big mistake for SU to make the face value of the tickets $30 each. That makes it a lot harder to price individual games based on opponent. For CMU you are stuck setting the price at $35 to satisfy the STHs. If the market value for the game is $25, you won't sell many tickets. However if you make the face of CMU $20 for STHs and the LSU game $40 for STHs, then while the face value differs the total price for STs remains the same. No harm to the STHs. Now you can set the individual CMU game tickets at $25 which is the market value. More tickets will be sold. [/QUOTE]