Reply to thread

Message: [QUOTE="OrangeHeel, post: 269278, member: 152"] Anyone remember the brilliant Avis campaign "We're # 2, but we try harder"? They knew they couldn't catch Hertz, but the campaign worked by convincing the public that they were Hertz's chief competitor. In a nutshell, they proclaimed themselves # 2 & the public bought it. I think SU as NYC's team is the Avis strategy. The truth at this point matters little if the motion gains public acceptance. I'm not even sure that the target audience is NYC. It could very well be the rest of the country. I'm all for the perception is reality strategy. It beats the hell out of the typical Upstate bitch, complain, & bemoan strategy. (And I say this as a native Syracusan who lives here & loves the place.) Sent from my iPhone using Tapatalk [/QUOTE]