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Message: [QUOTE="NJCuse97, post: 5357737, member: 5058"] Ultimately 100 appearances is exactly what I am suggesting. An athlete could tape 100 30-second spots in a day. They could also do ten of them and have them spliced into 10 spots for the hundred spots. Maybe they get paid per airing, like a TV show in syndication (I really don’t know anything about this stuff, but that only lends to my point that even a dummy like me can get creative to find ways around this). And fair market value is not for the typical spot with the local news person, this is a celebrity, and not the coach, but a collegiate athlete. That’s something that wasn’t even possible two years ago, so how do you determine fair market value? [/QUOTE]