I for one love being the Cobra Kai as I am getting asked questions galore about Boeheim and his ly attitude. Most of the ACC had no idea how opinionated this guy actually is. Syracuse becoming more hated nationally actually increases our brand a la Duke or the Yankees, Patriots. If you generate a reaction its good for you school as long as it isn't criminal. I remember hating Christian Laettner and Duke in the early 90's. Luckily our Laettner isn't a current player, but JB. If this team could win a NC title honestly we could move up a peg nationally and we are close to the top. If people will tune into your game either to root for you or root against you like they do for Duke then you are a top brand.