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[QUOTE="jncuse, post: 2436204, member: 1969"]
Their goal is to make money, not to get to 50/50.  There is a difference between the two.  In most cases in college basketball the 50/50 theory becomes problematic because of the sharps.

Here is the core issue in college basketball:
- Public throws most of the money towards the brand
- The only way to get the line to 50/50 is to really move the line which brings in the sharps.
- Sharps are the late and big betters and if they can throw the action above 50% on the sharp side it becomes an issue for Vegas.   This is because there is not mass betting on college basketball and the public might not be able to bring the line back.  Say they moved the line to bring in sharps bring it to 52% on the other side.

Vegas doesn't mind an event that is 52/48 if there is a mix of sharps on both sides, b.  But it is a disaster if its 52/48 and the 52 is on a forced line in their favour.   And that is  the issue in college basketball -- to force the line to work you are really taking chances.

[URL='https://www.covers.com/postingforum/post01/showmessage.aspx?spt=40&sub=101251909']The Myth of the 50/50 Split[/URL]

So in the end they set lines to try to get the sharps to be split on each side.   Not a line where all the sharps are on one side.   They get their cut, they believe in the formulas behind their lines, and know that games will even out over time.  That is why you see many college basketball games with action of 70-80% on some teams.
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