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[QUOTE="Consigliere, post: 5676660, member: 559"]
Seems like the function is to assist athletes with building their personal brand to make them more attractive to corporate sponsors. Agree it is a nice to have enhancement, but still feel there is a significant issue with the lack of a collective supporting sports other than football. Relying on the whales seems like a dangerous approach without a broad, grass roots NIL donor base. Men;s basketball NIL in particular seems to be very reliant on a small number of major donors and if any one of them turned off the faucet it would be very difficult to replace. Syracuse seems to have taken the approach to drive all but those donors to contribute to revenue sharing which covers the full portfolio of sports and is capped. In order to enhance the talent in the basketball program it seems they either need to funnel some more of the revenue sharing pot from football to basketball or find more corporate and major donor support. I'm more than a bit skeptical of that approach.
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