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[QUOTE="SUFan44, post: 1079970, member: 39"]
It's not a net negative if you take everything into account. Which is why I scoff at all of these reports and studies.

Do a poll of every incoming student (not just athletes) asking why they came to Syracuse University. I am betting there are some (not a lot, but some) that say having quality men's basketball was a factor in their choosing to attend Syracuse. There have been numerous studies done saying there is always an uptick of applications when a team wins a national title, or a smaller school makes the NCAA Tournament for the first time.

Also, a sport like rowing, women's hockey, women's soccer, men's soccer - how many kids are getting full rides? Not many. A lot of them are paying, either through loans or out of pocket to come to the University. And wouldn't have gone to SU without those teams being in existence or being recruited to play there.

This is not even taking into account the number of times Syracuse University's campus is being broadcast on national TV (ESPN, ABC, etc.) for football, basketball, lacrosse... The exposure and brand marketing related to this is enormous and I am sure someone in the marketing field could calculate how much the University is gaining in relative marketing money by having one basketball game the magnitude of Syracuse-Duke on ESPN, and hyped up for days before.

Could the AD be more fiscally responsible? I am on record as saying there's too much fat at the top and too many roosters in the coup. Not to mention a few non-revenue sport HC's that are making way over market value. But when you say the athletic department is a "net negative" in some years, that's not taking a look at the entire picture.
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