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Message: [QUOTE="cuseinchina, post: 1058091, member: 3079"] Because the NYC thing is like investing for the long term in your brand, an intangible asset, which pays dividends for the school, the program, and the community. You can argue over whether that investment is worth the hit to season ticket holders or not...but that is the logic behind it and that logic is not pulled out of someone's behind. It's a strategic decision that is either correct or incorrect, but done very much with the long term goal of improving the quality of the program which is good for all. In terms of this analysis - I think it is quite useful to quantify the impact of what we already have and think about the effect on the community if it goes away due to lack of investment. It's certainly easier than estimating the future revenue generation of a new stadium. You don't like when I discuss intangibles because they are fuzzy. But just ask yourself this honest question - when people think about the city of Syracuse, what do you think is generally the first association that comes to mind (for people who aren't already in the area)? Syracuse University in general, and the sports in particular are an incredibly important part of the city's 'brand'. Without it they become the city that lost Carrier, GE etc and that used to have a national brand in collegiate sports. Think about Rochester - it's viewed as the city that used to be Kodak. Does that seem enticing to you to when viewed from the perspective of tourists, people looking to move to a lower cost location to start a small business, etc etc etc? Syracuse sports keeps the city relevant, or at least more relevant than it otherwise would have be. When most of your eggs are in one basket - as a city, region, and state - you should put resources into making sure that basket is in solid shape. Just because something is difficult to value with precision doesn't mean it's not incredibly valuable. [/QUOTE]

Verification: What is a Syracuse fan's favorite color?