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Message: [QUOTE="Cuseman78, post: 294661, member: 131"] Well said. This is the argument that I've continued to make and Brand is the one intangible element of the realignment process that the OP seems to have very little grasp of. While it is true that the new BE is comprised of teams within large tv markets, King Otto was absolutely right in his breakdown of those respective markets earlier in this thread. Very few of the remaining teams currently dominate their own market (Louisville as the exception). That's a MAJOR problem. Louisville is the lone name brand athletic program left in the conference (Uconn hasn't built up enough football cred over the years or they would be too). Lets be honest, The BE has essentially been picked through and the desirables have been plucked out. What remains is a league with no buzz, no brand names, and hence no place at the Big Boy table. [/QUOTE]