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Message: [QUOTE="Townie72, post: 1836133, member: 780"] Guess what P-5 school is dead last when it come to the value of it's sports apparel deal. Yup! Bringing up the pack in dead last position is Rutgers at $1.4M. You would think it would be a gold mine with all those new RU fans buying their first Rutgers hat or shirt. SU fans have a closet full of stuff dating from decades back. SU's --- a mid sized private school in sparsely populated CNY --- is worth 2.2x more ($3M). And Ohio State, a real B1G school, contract is worth 12 times more than Rutgers. $16.8M). Even Wisconsin is worth 9.6 times more. Of course these are real B1G schools who were not admitted to the conference because of the number of cable boxes in the immediate area. I hope the MBA's that did this analysis that did not include any subjective evaluation of the Rutgers athletic program lost their jobs. [/QUOTE]