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[QUOTE="sufandu, post: 3078852, member: 874"]
I am not a lawyer or an expert on this stuff. But to clarify what I was saying, and this is based on what other more knowledgeable posters have said, the naming of the dome after Carrier was based on a donation, the same as other campus buildings such as The Ensley Athletic Center. That would make it different than the more modern naming rights deals we have seen elsewhere the last decade or so. Common sense makes me think, if it were easy to change the name as a way to increase revenue, it would've happened a long time ago.

It seems the reason it wasn't done that way in the first place is that nobody was doing naming rights deals in 1980. Had SU thought of that, they would've been ahead of their time. Or maybe it wouldn't have been possible because SU wasn't a national brand and college sports weren't as financially significant as they are now. At the time, I think people felt fortunate to recieve the gift Carrier gave. It only looks paltry in retrospect.
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