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Message: [QUOTE="CuseOnly, post: 3080769, member: 2804"] I think SU would happily write a check for 4 mil if it had a sponsor in the bag for $12-14 mil over the next ten years. They could also add a few years to the deal and include the buyout cost for Carrier. Also, anyone thinking that the Dome's naming rights arent super valuable is insane. We have the only arena that hosts football, basketball and lacrosse which is 2-3x more exposure than any other stadium in the country. It is all about TV and advertising, not necessarily the local fan, it's about eyeballs for 4 hours on national TV on a Saturday. Number of impressions is huge. Companies do it for name recognition, not to necessarily generate revenue. [URL unfurl="true"]https://www.google.com/amp/s/fansided.com/2017/05/23/half-of-top-10-most-lucrative-college-stadium-naming-rights-deals-arent-power-5-schools/amp/[/URL] [/QUOTE]