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Message: [QUOTE="Timonen, post: 3456399, member: 81"] Forget immediate transactions for tickets. That’s not the point of all communications. You’re building relationships and creating drama/excitement for the lifetime of this building (and the lifetime of everyone who may use it). You’re creating a connection with the community, who will benefit. It’s about lifetime value, not 2020 numbers. We’re wasting time by ignoring this unnecessarily. That building could be personified with a good campaign and it would take minimal effort. We’d follow growth like a baby and pay attention to all the milestones. It’s a 20-minute/day exercise that would include engaging social, traditional media, etc. in a time when it feels like everything is dying, we’re giving birth. Sheesh. This is basic. [/QUOTE]