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[QUOTE="IthacaMatt, post: 65203, member: 405"]
Here's the problem with trying to be a basketball first league in 2011 going forward in time - there is  a glut of college basketball programming on almost every night of the week, so the individual game ratings are not enough to get advertisers drooling, and to draw the big money TV contracts.  College football, like the NFL, is a once a week sport, which means limited inventory.

Now, that inventory has spread out to many other nights of the week unheard of in recent years, so it isn't quite as individually valuable as it used to be, but they have broadened the market.  You can tailgate once a week for a football game.  You can't party like that 3 times a week in February, including a Monday and Wednesday night, and work a grown up day job.  So, because of scarcity of inventory relative to hoops during the regular season, football drives the bus.  The ratings are bigger, the games are more "events".

Now, to the contrary, college football has ruined the television value of the bowl season.  Economically, March Madness is the far better media product, and they don't do brackets of all the bowl games in December and January at the office.  But all these moves show that (a) football ratings are that much better and more valuable than hoops and (b) football could be improved as a product if they could develop a play-off system to rival March Madness.
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