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Message: [QUOTE="Fjoinkay, post: 2434313, member: 604"] popularity according to ESPN. There are many reasons for that obviously. Among the reasons, I think Jeff Van Gundy and Mark Jackson are factors. They bring knowledge, insight and fun entertainment to the way they call games, and they take the NBA officiating to task when appropriate. I think the NBA officiating has improved over the recent years (it is by no means great but it is better), and I think people sense that. It used to be that the NBA officiating was subpar especially compared to NCAA basketball. Not anymore, and it's not even close. [/QUOTE]