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Message: [QUOTE="shantydaze, post: 785455, member: 666"] The ES/FU chant and the Jump Around traditions are not connected. The ES/FU chant started in the 80s as a take on the "less filling/tastes great" commercials with one student section yelling "ES" to another student section, which responds "FU". It can and does occur at anytime during the game. Jump Around started in 1998 and occurs during the break between the 3rd and 4th Quarter. The UW Athletic Department is threatening that if the students engage in the ES/FU chant prior to the end of the 3rd Quarter, they will not play Jump Around. [/QUOTE]