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[QUOTE="RF2044, post: 746700, member: 40"]
There are two ways to get recognition as a sports journalist.  The first is to be an exceptional writer / talent.  Problem is, the medium is changing, and there are so many functionally competent sports writers out there that it is tough to get distinguished if you aren't exceptional.  And also difficult with so many different 24-hour news venues, even if you are.

The second way is to be controversial, and to stir up dialogue / interest / attention--both positive and negative--as a function of being as outrageous as possible.

I think that too many sports personalities, in print / radio / television / internet journalism, opt for the second option because it is easier to get notoriety.  However, it's a pretty sloppy approach, IMO, and its created a bunch of copycat hacks who generally lack merit.  It takes special talent to be a noteworthy heel, and many [most?] of these up and comers try ineffectually to be shocking a la Greg Doyle, sans the personality and writing talent.
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