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[QUOTE="cuseinchina, post: 641888, member: 3079"]
This is marginally true under al-a-carte via the cable company but totally breaks down once content is delivered directly from the content providers to the end user via some android style interface that organizes and streamlines access.    There is a finite pie of consumer dollars that will be allocated to media - why should the content providers allow cable companies to take monopoly margins out of that pie for delivering content over a dumb pipe and controlling the ways in which content providers can monetize?   Bundling was the best thing for content providers, but only when there was no viable distribution alternative.    For reasons I have outlined previously the cable companies will be forced by competition, end user demand, and content providers who see the future, to boost bandwidth to a level where it is economically superior for content providers to drop their antiquated video distribution system.    Even if you lose viewers you get a few things in return as a content provider:  1. you get to take back the monopoly margins the cable company was forcing you to give up;  2 . You get to monetize your content in many many different ways rather than just broad blush advertising based on neilson demographic studies;  3. you can interact with your customers in a way that provides a great deal of information to advertisers - so their advertising becomes far more valuable because it will be personalized and interactive in nature.
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