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Message: [QUOTE="MeloMan, post: 360037, member: 1693"] YES , YES, YES. In my opinion, there are two separate, albeit related issues. One is overall attendance, but the bigger issue is preferred season ticket holders (especially A & B level) - this is the number that has really dropped and will be most difficult to recapture. As Bees said, why spend well over $100 per ticket per game (preferred donation + cost of ticket) when you can buy a ticket for $10 - $25 with only marginally worse sightlines? The most glaring empty pockets in the dome are between the 20s. Recapturing the non-preferred seats is not that complicated - win consistently and casual fans will pay those prices and show up. The more difficult issue is convincing people to pay > $100 ticket for a game. Winnng consistently will certainly help - but there needs to be more. [/QUOTE]