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Message: [QUOTE="PoppyHart, post: 1757811, member: 515"] Merchandising is an interesting area, but I doubt it moves the needle outside of the top-tier prospects. My understanding is that the apparel makers are the real bread winners here, not the schools, though I'm sure for the Carmelo's of the world it really adds up. For every "authentic" jersey sold at retail for $75, I wonder how much the university pockets. $10? The model of not paying them seems (somewhat) analogous to a researcher at a university or company not owning a patent developed with school resources. They understand the trade-off (funding, access to world-class equipment, access to cheap student labor) and make the bargain all the time. [/QUOTE]