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Message: [QUOTE="Knicks411, post: 1795486, member: 767"] Yeah it's really kinda crazy when you think about it. Looking back the star power was probably there; to pick a year, in 2005 you had Lebron/Kobe/Duncan/Garnett/Shaq, among others. But Lebron wasn't quite Lebron yet, Shaq was a bit down from his peak, KG was languishing in Minny, etc. Really the rule changes that started in that time period started to pay dividends in the years that followed. If you look at the ratings; the 2005 finals went 7 games, Detroit/Spurs. The series averaged about 12.5 million viewers. The series that just ended averaged about 20.3 million; that's even worse when you consider how much more fragmented tv viewership is now even compared to a decade ago. Game 7 on Sunday did 31 million people; Game 7 in 2005 did 19 million; or put another way, Game 7 in 2005 did fewer viewers than the average for the entire series that just ended. [/QUOTE]