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Message: [QUOTE="Scooch, post: 5411681, member: 628"] Power conference colleges [I][U]do[/U][/I] concentrate on education. The P4 has some of the most prestigious and academically rigorous universities in the world. It's not like they don't walk and chew gum at the same time. And big time sports are great for student interest. They drive applications and engage alumni long after they've graduated. I actually think we're disjointedly moving towards a place where college athletic departments are increasingly their own entity. Basically a university will "sponsor" a professional (in every sense but a legal definition) sports program. It'll function more as The Athletics Department AT Syracuse University rather than [I]OF[/I] Syracuse University. Obviously college Presidents won't want to explicitly frame it that way. Because they need to maintain the illusion of student athletes and all that nonsense. But it'll exist that way in reality. [/QUOTE]