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Message: [QUOTE="OrangePA, post: 1954751, member: 204"] I don't think you get it. ND plays nearly all of its games in its traditional uniform - it's brand. So do USC, Texas, Alabama, Ohio State, Oklahoma, Auburn, FSU, Penn State and Michigan. They are not rocks in a stream. They are applying sound business principles. Branding. And the goofy uniforms are no longer unique. Nearly all the lower profile programs use them and they all pretty much look the same. Looking like everybody else is not positive change. It's rote marketing. While the great programs promote their brand the low level programs search for one. We don't have to search. [/QUOTE]