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[QUOTE="A. Samara, post: 1956760, member: 3336"]
Disclaimer ...Newhouse Guy and former Advertising Professional,Older Cuse grad as well ...Navy and Grey dominant Syracuse Orange was awful from a marketing standpoint.The uniform changes and color alterations are fool's gold and marketing stupidity.Most top level national branding experts would overwhelmingly agree. OrangePA has it right Michigan,Penn State,Texas,USC and many others clearly understand, here's how it works you new age fans.You establish a brand through repetition and familiarity not by pandering to the superficial comments of 16-17 year olds,who know nothing about the "University of Syracuse" or the chance to visit New York City because Syracuse is right around the corner.
One thing they do know is we're losers in football.

Before very long they also know we are the school with"44" Brown,Davis,Little,plus Csonka,Moose,Morris, plus Marvin Harrison,Donovan McNabb, Tim Green,I could go on, when you are fifth in NFL Hall of Famer's that's what you sell.

You sell tradition and excellence.
Corporate America does it and Big 10 and SEC programs do it and crappy MAC programs don't...got it?

Need examples? Coke, Red/White logo,Pepsi,Red,White& Blue,Apple=Apple w/ a bite,IBM= Big Blue, McDonalds=Golden Arches,Cowboys,Steelers,Packers,Bears! Corvette,Ferarri,Mercedes Benz same logos for 30 years plus.
Familiarity sells, and gives comfort to your most loyal fans.

We are the Orange and the Orangemen! and a highly respected basketball brand. Embrace the brand.
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Verification

What is a Syracuse fan's favorite color?