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[QUOTE="Alsacs, post: 4296190, member: 652"]
Rutgers and Maryland only paid for their inclusion with cable boxes.

UCLA and USC will bring cable boxes from LA plus actual brand appeal to the Big Ten.

USC-Michigan, USC-Ohio State, UCLA-Penn State, UCLA-Wisconsin is very valuable content.

Rutgers and Maryland don’t bring that.
UCLA and USC aren’t bringing just their market which is the second biggest in the nation and unlike Rutgers in NYC,  UCLA and USC do have juice in LA.

USC and UCLA will bring in a lot of revenue in this TV deal.
It’s whole new window for TV with games in 3 time zones now.

The Big Ten will expand to 16 teams when the addition of USC and UCLA becomes official in 2024. The conference’s $1 billion-a year television deal will presumably be shared equally among the members.

Thompson said the Big Ten’s decision to add two Los Angeles-based universities was rooted in a simple math equation. The 14 existing conference members know they’ll receive approximately $71.4 million per university under the new Fox deal. Adding two more partners only made sense if they could generate a minimum of $143 million in additional distributable revenue.

“To get there you could assume that the bulk of the 5.2 million pay TV homes in LA, San Diego, Palm Springs and Santa Barbara become inner-market Big Ten Network subscribers,” he said. “That will add significant affiliate revenue for the network.”

Adding Southern California to the portfolio increases the Big Ten’s core TV households by 25 percent. The result is additional advertising revenue for the Big Ten Network, Fox Broadcast Network and FS1 as well.

Said Thompson: “That should all be enough to convince Fox that the additional rights fees are worthwhile.”
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