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Message: [QUOTE="Shrmdougluvr, post: 4312209, member: 396"] Those brands need to add between $36m-38m a piece to the ACC to make adding them worthwhile. Otherwise, you are just adding more hungry mouths to feed from the same trough. Warren said it (or maybe it was the anonymous AD) - this is business now. No school is interested in taking less. That's why some folks here are curious as to why the B1G and SEC are willing to carry schools like Purdue, NW, Vandy, Miss St, when they bring little "value ($)" to their existing conference, and whether they will be willing to jettison such schools? Maybe it's necessary to ensure that have enough market saturation. How many schools out there bring $71m in value? That's the break even point for new adds to the B1G. [/QUOTE]