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Message: [QUOTE="007, post: 4364501, member: 393"] Not to single you out specifically, but those who think that lowering profit margins on concessions, selling tickets at Wegmans, special promotions, billboards, radio/tv spots, giving away tickets, cheap beer, and the like are suggesting things that will have a negligible impact. The AD department is not throwing darts at an idea board and hoping that X will work to "move the needle." Follow the money [USER=6224]JRHEETER[/USER]. Winning is what moves the needle. To win you have to recruit at a much higher level. To recruit at a higher level, you have to have facilities, NIL, and highly competitive coaching salaries to attract the very best staff possible and then retain them. These areas are [B]clearly[/B] where the resources and initiatives are targeted. And there is more to come facilities-wise. Now, the team [B]has to win consistently[/B] to create demand and repair the brand. [/QUOTE]