The point the author is making is that SU's hiring of Wildhack, and the hiring by other schools of longtime business professionals, is an acknowledgement that big time college athletics has become a business segment of a university rather than simply an extension of the educational mission.
And I would agree with that point.
What he does not do, while making this point, is to say anything about the morality/correctness of this.
You are the one who is superimposing the assumption that the author is against all this. And he well may be. But he does not say so in the article.
Of course. Of course.
He doesn't have to say it. It's been said so many times in the past. It's so obvious, he doesn't have to say it. He's hitch-hiking on all that.
Everyone knows the rest of the lyrics to the song.
If I were to sing, "Oh, Say can you see ... ". I'm pretty sure most would say to themselves, "by the dawn's early light".
When he says the line between college and entertainment is being erased are you suggesting he doesn't know what the follow on words to that are?
Do you really think he would next say, "And that's the good news".
No, the rest of that song is about colleges prostituting their ideals to remain competitive in big time sports.
Of course, I actually agree with that. It reminds me of the joke about the dumpy little guy who asks a sophisticated woman at a party if she would sleep with him for $1M.
She says, "For a Million dollars? Sure."
He then asks, "Well, what about $50?
She responds, "$50? Of course not. What do you think I am?
He responds by telling her, "We have already determined what you are. Now we are just haggling over the price."
The universities are so on the hook for this money from big time sports they'll do just about anything. Erasing the line between the university and entertainment? Hell, that's a misdemeanor compared to what we have seen recently at UNC, at Penn State, at Louisville, at etc., etc, etc.