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[QUOTE="TheCusian, post: 2339859, member: 2585"]
I think one of the things that is a blindspot for fans here is while that look was a successful brand in the 80's and 90's (winning does that, not the always the quality of the design, IMO) - it's recognizable only to CFB fans who were alive and paying attention then. That was 20-30 years ago. The churn of fans during that timeframe means that particular brand isn't Syracuse to a growing number of people. Throw in fans who were casual and don't follow it anymore - and it leaves the rest of us: Diehards who remember the brand, at an age where our $ and opinions are more valued. That's why the new uni feels like such an affront.

But, the truth is that for young/new fans, recruits (they def don't have any real connection to the old brand) - the look we have now [I]is[/I] Syracuse "Orange is the New Fast"... That's how branding works.

The bad news for the diehards is that the old look will continue to fade from memory the longer we go without it. And the more we win with the new look, the more it becomes the brand for the younger generations. Hope Wildhack is on it.
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