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[QUOTE="rmtsu, post: 1099758, member: 785"]
Except for the upper tier SEC/Big10 and Texas most receive subsidies from the college and not the other way around.  Sure many may spend what they have and some to try and catch up but unless you are in a power conference you don't have enough revenue to spend alot anyways.
 
Virgina for example in 2011 had revenues of 78M and expenses of 72M showing a surplus of 6M.  What they don't tell you is that 13M was received from the school as a subsidy and the athletic dept really didn't run a surplus.  Would the AD spend as much if he didn't have the extra 13M, I don't know but most schools are getting a subsidy.  For the non P5 conferencs schools they couldn't survive without the school kicking in a large percentage of the budget, now granted the budgets are much smaller for those schools.
 
Very few schools get don't subsidy from the school and even some that have turned a "profit", really didn't if you take away the subsidy.
 
What this all says is that P5 conference schools generate a great deal of revenue, but also spend a lot trying to make their programs desireable and winning.  Doesn't always work obviously but its better than the alternative.
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