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Why does Syracuse's break-up with IMG matter? A look at multimedia rights and college football (PS)
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[QUOTE="chakka3421, post: 1089535, member: 1091"] The article has a few weaknesses. To compare each deal, it's based upon how much a University is willing to outsource its operations. The reporter did not do his homework. If SU wants to outsource the sales of corporate box seats, the deal increases. Same goes for food ops, season ticket sales, advertising, multimedia, etc. The more you outsource, the bigger the deal - so no 2 deals can be the same. The sports marketing company is not obligated to pay University wages & benefits so by definition they can make more money doing the same jobs. They would also get seat pricing right whereas the SU doesn't seem to think its a problem televising empty seats. Finally long term deals are the norm. The sports marketing companies develop corporate relationships and those relationships are highly valuable and tend to be in the hundreds of thousands if not higher. It takes a long time to develop those relationships. Most likely the current contracts in place with IMG are now null and void and I cannot imagine how much revenue could be lost the longer SU takes to decide. From what I gather, the decision has been taken out of the hands of the Athletic Dept and will be decided on by Syverud's hatchet man. [/QUOTE]
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Why does Syracuse's break-up with IMG matter? A look at multimedia rights and college football (PS)
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