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[QUOTE="CarolinaCuse, post: 2320630, member: 510"]
I agree in that I don't necessarily agree with Bilas.  I don't think you can ideologically pay student-athletes their perceived value.  I've worked in higher ed my whole life (and was a collegiate athlete myself) and you can't hide from the fact that the foundation of athletics at colleges and universities is because it has value to the person/player.  They grow and develop from playing.  Secondly, their sports contribute to the community and culture of a school.  This is why public institutions typically have such a greater advantage than private institutions in this day and age.

It is REALLY unfortunate that the culture has changed to such a degree that there are tons and tons of money being made... at non-profit organizations... that are tax exempt... because at the root, they are established for the betterment and education of the student.  I don't think a player can receive a percentage of individual jersey number sales (e.g, how would you quantify which "44" wearer received what percentage for Cuse football); but, I do think that an individual should be able to profit from his/her likeness.  But I agree Cherie, I don't think greed can be solved with more greed.
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