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Message: [QUOTE="Symphony Steve, post: 3009380, member: 911"] Every revenue stream is going down--except the huge TV rights fees they just got. Fox in particular must be kicking themselves. They signed the deal right before WWE ratings started to plummet. Raw is too long, but USA is overpaying for it b/c their original series aren't doing nearly as well as they used to. The third hour means huge additional revenue for WWE with very little additional production cost to them. Fox wants a sports, or pseudo-sports, presence on Friday nights. And Smackdown will go to three hours. Teh suck...it BURNS! In some ways, it's like NASCAR or golf. Even with declining ratings, it fills what otherwise is a huge hole. The longer the show, the better. Even if the show sucks. But, if Fox had seen the declining ratings, there's no way they would have paid the price they did. [/QUOTE]