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Message: [QUOTE="Alsacs, post: 1132217, member: 652"] IOC runs the Olympic basketball. I agree an Olympic Gold medal matters more, but soccer has made the World Cup the premiere event. If the FIBA followed the model of the FIFA it could make the Basketball World Cup more important. Basketball arenas will never allow FIBA to generate what soccer stadiums do in revenue, but if the FIBA World Cup paid players handsomely like the FIFA World Cup does then that could incentive players. The Olympics could be u-23 players like soccer allow 1 overage player per team and that makes FIBA World Cup get some attention around the world. This tournament mattered in the world but in the USA going up against college football and NFL killed ESPN from marketing it heavily. That is why the next World Cup of Basketball will be in 2019 so that is off the cycle of the FIFA World Cup and can be played in July and get more promotion within the USA for a high audience. [/QUOTE]