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Message: [QUOTE="Townie72, post: 28697, member: 780"] Scooch; I'm not so sure they are really getting what happened. It's all clear now !!! Here's the chronology. 1. Swofford sees that the ACC contract deal is delivering less than it should on a per school basis given changes in the market. If he can get into a renegotiation, he's going to cash in on new price levels. 2. Swofford looks for a way to re-negotiate. Sees in the TV contract that he can IF he adds two more schools. Bingo. He adds SU and Pitt and every ACC school gets more on the renegotiation. 3. There's no need to add a 13th or 14th school to get to the renegotiation and the new real market price. 4. He will add a 13th or 14th if these new schools deliver a lot more value (e.g ND) It's all so clear. The expansion was driven by 1) A change in the market pricing and 2) The terms of the contract And it explains why there won't be a 15th or 16th school unless one of the schools is ND or PSU or some huge addition. [/QUOTE]