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[QUOTE="IthacaMatt, post: 3916787, member: 405"]
One of the reasons Syracuse has fared better than some like UConn or even Maryland or Rutgers or WVU, all of whom had to play in leagues across the country to survive, television needs BRANDS, not bodies.

Central Flordia, USF, TCU; these teams don't move the needle.  Nobody at all who isn't one of their die hards is staying home to watch that game.

It's all about Brand Names.  That's what gets the casual fan; the guy who used to play a parlay at work every week, and would pick the teams based on name recognition and history, more than who their current running back or star linebacker was.

You don't pick teams who are not brand names.  Period.  You trade up in brand, you don't chase markets.

If you chase markets, then you wind up making choices like Rutgers to the Big 10 because they would supposedly deliver the New Jersey television market.

But NJ isn't a college market AT ALL, it's all about pro sports.  If you chase markets, you think BC gives you Boston?  Nope.  They have some residual brand value because of Flutie and their rivalry with Notre Dame.  (If ND wants them, then you have to consider it ...)

But you don't chase markets, you don't chase cable households.

You chase brand names that will draw the casual fan, not the hard core.
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