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Message: [QUOTE="jncuse, post: 4285294, member: 1969"] I don't know if the Saudi's are counting on much TV money here. Anything is a bonus in that regard for them. They are not running LIV on the basis of it making a financial return. Its essentially a marketing expense for them -- who knows how deep that barrel goes -- apparently they have much more to spend. The PGA tour has to run as a break-even business because its a member owned NPO. They cannot lose money. Assuming they still lose some more members, the PGA will still beat the LIV as a product by a fair margin.. I'm not even sure if the LIV is looking to beat the PGA Tour. But the problem is in the process its almost inevitable the PGA will take some sort of decline due to having some poorer fields. The winners here in terms of eyeballs and profitability will probably be the majors as they amalgamate talents from both and become even stronger compared to regular fields. [/QUOTE]